The Governor's Academy
Case Study #2
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Byfield, MA

 

The Governor’s Academy development office is always trying to find new ways to solicit greater participation in the annual fund drive. They believed that turning to the web would be one way to gain greater support.

Acuvar Creative was able to develop an online flash presentation that would encourage giving by connecting with the alumni in a more visual, emotional way and also act as a season's greetings style video card.

The results were encouraging as younger alumni gave at a higher rate than any previous single campaign had attained and online donations saw an overall increase for the school year.